Brett McCracken’s recently released a book titled Hipster Christianity: Where Church and Cool Collide. It details the stories and pitfalls of attempts to be relevant to the 20 and 30 year olds who have left church after adolescence not to return.
McCracken recently wrote in the Wall Street Journal, “If the evangelical Christian leadership thinks that ‘cool Christianity’ is a sustainable path forward, they are severely mistaken. As a twentysomething, I can say with confidence that when it comes to church, we don’t want cool as much as we want real.”
McCracken added, “If we are interested in Christianity in any sort of serious way, it is not because it’s easy or trendy or popular. It’s because Jesus himself is appealing, and what he says rings true. It’s because the world we inhabit is utterly phony, ephemeral, narcissistic, image-obsessed and sex-drenched—and we want an alternative. It’s not because we want more of the same.”
I agree with McCracken that attempts to play the hip game will always come up short for churches because they can’t out hype Hollywood or the latest must-listen-to band. And that shouldn’t be the goal. Being different in a good way is what will make a difference.
Young people want relevant, connected and authentic expressions of worship and journeying through life together. Attempts to market Jesus will only backfire. If you remember Jesus wasn’t big into marketing. He would do great miracles and then tell the recipient not to tell anyone. At the end of the day, it really comes down to helping young people feel connected to a story bigger than themselves that still seems relevant to the world in which they live.
I think that any time we set out to copy what others have done in a church setting we have to be careful. There is nothing wrong with learning from others. But you have to first know who you are as a local body of Christ and what makes you unique. A church can’t steal the identity of another congregation and expect it to work.
In the end, a local church has to first know itself in relationship to Christ before it can truly benchmark from others. If you try to benchmark first, you will only end up copying someone else’s dream.
Here are two interesting articles on the book and topic of Hipster Christianity.